We are pleased to announce that our commercial for the brand "Pshenitsyn" was awarded a bronze award at the prestigious ADCR Awards 2024 festival in the category "Craft - Direction, Cinematography". This award recognizes our work and unique approach to creating ads that not only attract attention, but also inspire.

The series of videos was created in partnership with Struktura.studio production, directed by Artyom Golenkov.

The original prototype was Ted Lasso, kind, charismatic, professional, who does not deviate from his principles.

We went further and combined him with a hero who had long conquered the hearts of Soviet and Russian viewers, who fit into the cultural code. It was Novoseltsev from the k / f “Office romance". We have a collective image that combines a modern hero and a hero known to everyone. Sweet, naive, not perfect, but such a "friend" of his own.

His life is a favorite thing and a desire to help and support everyone who needs it. The image of each action